i killed it with adblockplus, the files responsible for those ads were:
1- news.bbc.co.uk/css/screen/shared/3pt_ads.css
2- news.bbc.co.uk/js/app/bbccom/bbccom.js
the first is the stylesheet that ''organises'' how the advertisements will be placed on the page and also responsible for shrinking and expanding the ad placeholder depending whether an ad is displayed or not.. it also expands all 4 of the ad places when it fails to retrieve an image from doubleclick (as a punishment for blocking ad.doubleclick.net)
the second file is the more complex file.. amongst a lot of things, it finds out the ip of a visitor, sends it to doubleclick so that the latter can target specific ads according to country (asif)..
so anyway, adblockplus did the job.. i've always heard about it but i was like almost certain it only works with ff, but fortunately it works with km too.. i didn't even have to add any filters, it was all set in the u.s. 'subscription'..
and now km is blurring fast at loading most ad-based pages and especially the bbc news, since i had blocked doubleclick in 2 ways, one by setting doubleclick.net in hosts and the the other by redirecting ad.doubleclick to a bogus proxy so i can still block ads without 3pt_ads expanding on me, which worked only half the time and the page would stall as it waited for ad.doubleclick and i'd normally be left with a blank page for 30 seconds till it finally gave up on doubleclick and continued loading, now the bbcnews loads in literally an eye-blink, exactly how it used to before those idiots endorsed advertisements about a year ago.
if anyone is experiencing same frustration from bbcnews..go there:
http://adblockplus.org/en/kmeleon
(adblockplus.org/en/kmeleon)